Manitoba is taking a big step toward strengthening its rural communities with the launch of the West-Central Immigration Initiative (WCII). This three-year pilot program aims to address labour shortages, support local businesses, and grow the economy in west-central Manitoba.
By partnering with seven rural municipalities and Gambler First Nation, the initiative is designed to bring skilled workers to communities that need them the most. Labour and Immigration Minister Malaya Marcelino shared her excitement about the program, saying:
“Manitoba is a leader in enabling the growth and vitality of communities through immigration. By working together, we’re addressing the needs for skilled workers and ensuring Manitoba continues to be a welcoming province.”
Why This Matters
The West-Central Immigration Initiative is designed to address the challenges of workforce shortages and succession planning in rural communities. A survey conducted among 85 employers in the region identified a need for 240 to 300 new workers over the next three years to support economic growth, replace retiring workers, and fill new positions.
The participating municipalities include:
Municipality of Russell-Binscarth
Rural Municipality of Yellowhead
Municipality of Roblin
Rural Municipality of Ellice-Archie
Rural Municipality of Riding Mountain West
Rossburn Municipality
Prairie View Municipality
Gambler First Nation
Immigration Trend Analysis
The program builds on Manitoba's existing regional immigration strategies, with a notable shift in settlement patterns. Provincial data indicates rural community settlement by nominees has increased from 16.2% in 2012 to 25% in 2023, demonstrating growing opportunities in rural regions.
What Next?
If you are interested in living or studying in Manitoba, we invite you to book a consultation with our experienced team. During this session, we'll assess your eligibility, discuss the recent changes, and provide insights into the application process.
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